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Colour psychology states pink as a feminine colour. It is not just because the shade reverberates a soft, elegant and kind feeling that all women possess but can also be powerful, vibrant and eye grabbing in brighter shades of hot pink that makes a statement in itself. Eventually pink became a colour of feminine energy. From gender reveal ceremonies to bachelorette parties, pink became women’s sole colour of joy. But the pink power has to say much more than that!

History states that earlier pink was related to boys and blue for girls. The two colors were first chosen because of how they complimented hair and eye colours in the western culture. But by the 1960’s during the women’s liberation movement, women challenged this social norm and threw gendered colours out the window. However, this did not last long once prenatal testing came out, which led to parents pre-planning for their babies and retailers realizing that they could capitalize on selling specific content tailored for each gender. In addition to Hollywood stars such as Jayne Mansfield and Marilyn Monroe, a president’s wife also played a part in the fact that pink became a symbol of femininity beyond the nursery. Mamie Eisenhower, the wife of President Dwight Eisenhower, loved this color and appeared at the inauguration ball in 1953 in a powder pink robe. It was precisely this shade that became one of the most popular colors of the 1950s as ‘First Lady Pink’.

So the colour is an embodiment of power and enforcement of liberty that encourages women to pace forth and do what they want to. Cause as Queen B says, “ Who runs the world? Girls!” As we at She goes Pink , this October, we are standing up for each woman who has a voice , who has a say in her life and is here to change the world by shaping hers first! By going pink, we are also raising awareness on women's health and the importance of prioritising oneself! Join us in this beautiful journey as we believe “ Empowered women, empower women.”

Love, Team She


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