Fashion has always been an elation of life that not only makes one look and feel gorgeous but also empowers an ample of artisans, weavers and designers throughout the world. This year, the 5th edition of Madras Bridal Fashion Show created a platform to pay homage to the weavers and farmers whose lives were the most affected during the pandemic year. Madras bridal fashion show is a fashion extravaganza, showcasing a stunning array of bridal couture by diverse ethnic designers and promoting cultural diversity in high fashion. The show also organised a segment with 6 National Award Winning Weavers as showstoppers. To felicitate and honour them female entrepreneurs ramp walk wearing various traditional attires representing the National Award Winning Weavers.
December 26th, 2021 at ITC Grand Chola, Chennai, the evening sparkled royalty as the yearly fashion show organised by Shan and Dene featured collections from some of India’s top-notch designers showcasing their bridal inspirations. The showstoppers included actress Dushara Vijayan, actress Vedhika, actress Pranitha Subash, actress Iniya and Samyuktha Shan.
The show, presented by PVR and co-presented by Kirtilals and powered by Sri Kumaran Stores and Challani House Of Silver as associate partners, painted the town red and made our jaws drop with regal wedding looks and bridal inspirations. Designers including, Anjalee & Arjun Kapoor from Delhi, Deepthi Ganesh from Hyderabad, Vaani Raghupathy from Chennai, Kirtilals and Sri Kumaran Stores presented their awe-inspiring bridal collection setting the ramp on fire!
Anjalee & Arjun collection comprised sumptuous lehengas, shararas, concept sarees, and more in fabrics such as organza brocade, tulle brocade, moonga silk brocade and sheer silk, tulle, novelty crinkle. The contemporary work mixed with muted and deeper corals coupled with 3D state-of-the-art embroidery dripped elegance and grandeur of The Era. Florals, birds, feathers, geometric patterns woven along with hues of vibrant textures and colours in a fabric so soft, is what Vaani Raghupathy had in store for the audience while Deepthi Ganesh showcased the beautiful delicacy and legacy of Indian Weaves. Kirtilals and Sri Kumaran Stores Since 1955 also added glory to the show with their impactful collection that oozed the oomph factor.